Why You Need A Pinterest Manager
There is much more to Pinterest than creating pins and posting them when publishing a new blog post. Pinterest is a social media platform that works more like a search engine, and there’s a strategy that you need to develop to successfully grow your account and drive traffic to your website and business.
First things first, I want to define the differences between a Pinterest Virtual Assistant and a Pinterest Manager:
A Pinterest Virtual Assistant is someone who can help schedule your pins for you but won’t be involved in your strategic plans. These individuals may charge by the hour and are limited in what they offer. Primarily, they create the pins and schedule them. Some Pinterest VAs also provide the content you need to optimize your pins, including optimized titles, descriptions, and keywords. Typically they only need access to Canva and your Pinterest account. These VAs also upload the new pins to your website if trained on your current website platform.
A Pinterest Manager can manage your Pinterest account, create and schedule pins, optimize your entire profile, and develop a specific plan for pinning all of your blog content on Pinterest. Much more work goes into managing and strategizing a business account because Pinterest guidelines change constantly. This individual must be on the lookout for any changes affecting your account.
How A Pinterest Manager Can Help Your Business:
Time Management
You’ve probably heard that it’s better to outsource the tasks that take up too much of your time or you don’t want to deal with. That’s where a Pinterest manager (like myself) could help you take that stress away and save time to focus on doing what you love.
Simply put, having a Pinterest Manager on your team will alleviate new tasks each week from your list so that you can focus on other growth areas for your blog and business.
Quicker Results
When using Pinterest to get people to visit your website or purchase your products, having someone dedicated to the platform will help you attain quicker results. Granted, not all results are guaranteed or similar to any other business or blogger on the platform. Still, they will be an excellent resource if you don’t want to manage everything yourself.
Pinterest is now focusing on what they call “Fresh Pins.” As creators, they want you ONLY to pin Fresh Pins and not repin other people’s content [updated as of October 23, 2021]. This is time-consuming work for some, so the Pinterest Manager will analyze your account and website to help develop the appropriate plan to keep your pins relevant and consistent.
Reduces Decision Fatigue
Running your own business or blog requires a lot of decision-making day in and day out. Working with a Pinterest Manager can help reduce decision fatigue because they’ll plan, create, schedule, and overall decision-making for your Pinterest account. They are critical in creating pin images and determining the appropriate text and font to ensure your pin is fresh for the best results.
Experienced Professional
Lastly, working with a Pinterest Manager will give you access to an experienced professional on your team that knows the ins and outs of Pinterest marketing. Sure, you could hire a Pinterest Virtual Assistant who can schedule content for you, but they might not be able to create and dive deep into the strategy you’re looking for or need.
I can help you with all of the above if you want support. I offer several Pinterest Management packages and would love to chat with you one-on-one. Please click the button below to schedule a consultation today!
